FASHION START-UP | 2021ASTROPUNK
Astrology comes to life for this fashion start-up. Packaging look and feel designed to communicate the company’s mystical process of product creation. Visual look and feel curated with owner and industry professionals, including guidance on photography direction. Additional deliverables include website design, social branding, and values iconography.
AT A GLANCE
Brand Guidelines. Visual Identity. Packaging Suite. Illustration. Animation. Social Branding.
A primary goal for ASTROPUNK is the idea of crafting a unique and exciting unboxing experience. Custom hand-drawn illustrations were used to tell the story of how ASTROPUNK charges shirts with the power of the moon, while a modern minimalist touch brought the mailer box back down to Earth. The brand logo and custom moon phase illustration (created by a fellow professional) were brought into the suite.
To flesh out the brand, a unique sense of edge, mysticism and fun was incorporated into the Instagram social strategy. Shopify hosts the ASTROPUNK website, which blends minimalism with ripped paper treatments, a reflection of the brand’s dualling asthetics. Condensed Brand Guidelines were created for documentation.
